My Search for Women Entrepreneurs At TechCrunch

Last week, I went on a hunt, I was looking for women entrepreneurs at TechCrunch. I scoured the place hoping to find women lined up at the kiosks exhibiting their companies. I searched the sea of men looking for women who proudly wore founder status on their sleeves. To be honest, this proved much more difficult than I thought it would.   I covered the conference talking to women and hoping to find some interesting companies that I could showcase for you here @lipstickandpolitics.com. I often hear about the great numbers of women starting companies and owning their own businesses but when one ventures into a technology conference it’ s truly hard to find any. The real question is - are there enough women who would dare to venture into what has been a man's arena?I have to admit it was a fascinating eye-opener. I expected to find 10 women CEOs and executives that I could write about. Instead I'm really going to talk about three . The reason I'm only going to talk about three   is that   I only found three   companies interesting that were founded and run by women. The truth is there's not a shortage of ideas out there, whether they are from men or women,the problem   is really whether   the ideas will   be able to survive and sustain. I saw a lot of “me too” companies. Very few stuck out as original ideas. Everybody's trying to copy the biggest thing that just happened.   As we all know, it always   harder to venture out into a space unknown.

1.CAKEHEALTH
I appreciated one lone soldier in   a field that most technology companies are ignoring.   Health care. I am glad to say one of the top companies on my list was started by a friend of mine, Rebecca Woodcock, who was a finalist at TechCrunch startup launch. Her company is called CakeHealth. CakeHealth is great because it helps you manage your healthcare expenses for free. The site is   secure and private and   allows you to you track and understand healthcare- a concept foreign to most of us.   It was exciting to see Rebecca on stage competing right alongside so many of her male counterparts.

2. SNAPETTE
The second   company I   thought was interesting is called Snapette. Now, this immediately excited me because it had to do with shopping and taking pictures. Snapette.com wants to be the foodspotting   of shopping. Apparently, you can see what's hot right now, what people are wearing right now all over the world. It's an interesting concept   and,   if you don't know much about fashion and follow the runways, it's actually nice to see what real people are wearing. The founders are two fashionista’s, CEO and co-found Sarah Paiji and Jinhee Ahn Kim. The ladies said they were moving to New York since Silicon Valley is not as Fashion conscious. What are they talking about??? T-shirts and jeans...that’s some serious high fashion...aka silicon valley uniform.


3. HELLO HELLO WORLD.
The 3rd company I thought was interesting is actually an application company called  Hello-Hello World .   In their words, “The application lets users complete language lessons and connect with Hello-Hello’s already established global community of language learners with members in almost 100 countries to help each other in the learning process.” I like the idea of making language learning social. The only thing that I thought was peculiar was the founder and CEO Sarah Gontijo had not learned a language from her own application. Something I thought was strange because most founders I know, in fact 99% of founders I know, are obsessive about their product and use their product more than anyone else probably does.
In any case, it was great to see women take the opportunity. Next year, maybe I will be able to find those 10 entrepreneurs I had hoped for when I attended TechCrunch. Here's to hoping...
Mira.